Branding of glass jars and bottles

We’re very excited to be writing today’s blog post, as we’re going to tell you all about a brand new service that has recently launched at Wares of Knutsford. Whether you are an artisan producer looking to take things to the next level or you’re a large company that’s thinking of rebranding or redesigning your glass-based products, this will be of interest. Even if you are just about to launch a new food or drinks business, what we’ve got to announce may just help get your new venture off to a flying start.

For years, we have received regular enquiries about branding glass jars and bottles from companies both large and small. Now, at last, we’re delighted to announce that we have partnered with an expert in the field to bring this service to our business customers. Having collaborated with our branding partner on many projects in the past, we are confident that we can deliver premium branding services on glass bottles and jars of all sorts of shapes and sizes.

What will branding glass jars and bottles do for my business?

Whether your business is relatively small or a household name, it’s vital to build a brand identity that is strong, consistent and attractive. Your brand covers everything from your logo to your choice of colours, typeface and imagery, as well as the story behind the company and its mission and outlook. Presenting your brand effectively across all of your products and your marketing materials is essential if you want to build a high-growth business that really gets noticed.

Whilst we can’t offer a full brand identity service for your business, we can now help with one of the most complicated parts of the branding process - branding glass bottles and jars with your own designs. From simple, minimalist designs to full-colour options with special effects, we can produce exciting and attractive branding solutions on bottles and jars of all sorts of shapes and sizes.

What are the options for branding glass jars and bottles?

There are several different branding processes that can be applied to glass jars and bottles, with screen printing being the most commonly used option. With this process, each design is broken down into unique colours and then each colour is applied in turn to the glass jar or bottle to build up a multi-colour design with a real wow factor.

Another exciting option is pad printing. With screen printing, there is a limit to the number of colours that can be used, since each colour is applied separately. By using transfers and decals, however, there is literally no limit to the number of colours and tones that can be used, since all colours are applied simultaneously, in a single pass. This is the ideal solution for shaped jars and bottles, where other design processes cannot be used because of the curves and contours of the target.

For those of you offering products targeting the luxury end of the market, foil decals can offer a real sense of elegant sophistication to any jar or bottle. Again, multiple colours can be applied if the design calls for it.

For drinks producers, shrink sleeving could be just what you’ve been looking for. Your all-over design is applied to each bottle, and literally shrinks to fit, hugging every contour of the glass bottle for maximum impact. When bottle and branding blend so seamlessly in this way, the overall impact is heightened, leaving customers engaged with the brand and motivated to buy.

Working with us

As we mentioned earlier, in order to offer this service, we have formalised a partnership with a specialist branding firm that we have worked with for many years. When we receive an enquiry for branded products, we will bring in our partners to review logos, design ideas, application requirements and timeframes, and our partners will then produce design mock-ups for client review.

When the client is happy with the proposed design and has chosen their glass jars or bottles, samples will be produced for sign-off. With plenty of time for client review and revision of the design, as well as expert support along the way, the full production run will go ahead only when the client is 100% happy to proceed. Of course, once the initial design and development stage has been completed, subsequent production runs can be undertaken with impressive turnaround times.

If we’ve piqued your interest in branding glass bottles and jars, why not get in touch with us for a friendly chat about your options, with absolutely no obligation? Our customer services team are on hand to work through any questions you might have and to help you move forward with your branding project. Call us on 01477 537224 to get your branding project underway today. First impressions count, so make sure that your products stand out on the shelves for all the right reasons.